Kitchen and bathroom fitters

More Google reviews for your kitchen or bathroom business

On a kitchen or bathroom job, the showroom often sends the review request, while the fitter was the one standing there at the final walkthrough. The two are rarely the same person, so the request goes unanswered. Do not ask straight away either: while snags are still open, the customer writes about the problem, not the kitchen. Wait two to four weeks, until they have actually cooked in it.

The fitter gets a team seat, even when the showroom signed the contract.
You ask once the snags are closed, not at the final walkthrough itself.
The app tracks who has already been asked, so the showroom and the fitter never send the same request twice.

Updated on August 10, 2026 · 8 min

2 taps

from the QR code on the job sheet to your Google page

1 team seat

so the fitter can follow up too, not only the showroom

1 reminder

then the request stops on its own

Why do Google reviews weigh so heavily for a kitchen or bathroom fitter?

A kitchen quickly runs into five figures and is rarely bought under time pressure. A couple looks at showrooms, quotes and reviews for weeks, often together. A bad review therefore stays visible for a long time, in front of exactly the audience that is still comparing.

A kitchen or bathroom is not an impulse purchase. A customer compares showrooms, asks for quotes, gets shown a 3D design and often decides together with a partner. That search takes weeks, sometimes months, and Google reviews get read throughout that whole period, not at a single moment.

What a buyer checks goes beyond the rating. Reviews about a kitchen fitter often cover the site survey, the fitting itself and what happened after the walkthrough with any snags. That last part carries the most weight, because it says something about what happens when things go wrong.

Rating: the average shown next to your name in the list.
Count: how many customers stand behind that rating.
Content: does the review cover the fitting, or only the showroom visit?
Follow-up: did a complaint about an aftercare visit get a reply?

When do you ask for a review: at the final walkthrough, or weeks later?

Not at the final walkthrough. While snags are still open, the customer is thinking about what still needs doing, not about the kitchen itself. Our advice: ask once the snags are closed and the customer has actually cooked in it, usually a few weeks, sometimes longer. For this trade, we think asking too soon costs you more than it does for other tradespeople.

At the final walkthrough, you and the customer go through the new kitchen together. You open every drawer and door, run the built-in appliances and note snags on the job sheet: a silicone seal still to finish, a worktop with a scuff mark. The customer is happy in the moment, but the feeling has not settled in yet.

Ask for a review at that moment and the customer writes about the open snags, not the finished kitchen. Ask too late and the memory of the fitting fades among other things. Our advice: ask once the snags are closed and the customer is cooking or showering in it every day, usually somewhere between two and four weeks after the walkthrough, but later if the job dragged on.

Who asks for the review, the showroom or the fitter?

Often both without realising it, or neither. The showroom holds the customer details but was not at the walkthrough. The fitter was there, but works as a self-employed subcontractor and often never sees those details. As a result, the request ends up belonging to neither of them.

Two structures exist side by side. A family kitchen business that has run for decades handles the survey, design and fitting with its own people. Larger chains work differently: in-house designers draw up the kitchen, but the fitting itself goes to a self-employed fitter working as a subcontractor.

Under that second structure, the showroom sends the review request, but the fitter is the one who was there for the moment that matters: he saw the customer’s reaction to the finished kitchen. If the showroom asks without naming him, the customer does not feel personally addressed, and the fitter never finds out whether his work was appreciated.

The showroom sends the request, with the fitter’s name in it.
The fitter gets his own team seat and sees for himself when his work earns a review.
With no subcontractors, this gap mostly disappears, but the right timing still applies.

What do you do with a review about a worktop that arrived six weeks late?

Reply briefly, without publicly discrediting the manufacturer or supplier by name. Acknowledge the delay, note that you were waiting on it too, and offer a contact point for anyone who still needs an appointment. Only ask for new reviews once the snags are genuinely closed.

A worktop that arrives six weeks late, a built-in appliance that needs swapping, a silicone seal that needs an extra visit: consumer body Test-Achats/Test-Aankoop’s public complaints archive shows installers sometimes leaving before the job is finished, defects surfacing shortly after, and a repair visit sometimes taking three months or longer. Even a good fitter can end up with a review like that, when the delay sat with a supplier. If that kind of follow-up runs three months or longer, the right time to ask shifts with it: wait until that last point is genuinely closed.

Reply in public without naming the manufacturer or supplier. Acknowledge the problem, note in one sentence that the delivery time was not on you but that you kept on top of it, and give a phone number for anyone still needing an appointment. Do not argue about exactly whose fault it was.

A calm explanation convinces the next reader more than pinning the blame on a supplier does.

How does ReviewsPro fit into a kitchen or bathroom fitter’s job?

You connect your Google Business Profile and add the customer with their name and mobile number at the walkthrough. They then stay in your list with the status "not asked" until you send the message yourself once the snags are closed. The fitter gets a team seat, so he can see for himself when his work earns a review, even when the showroom sent the request.

QR code: put it up in the showroom or on the job sheet the customer takes home from the walkthrough.
WhatsApp or SMS: add the customer with their name and number, they stay in the list with the status "not asked," and you send the message yourself once the snags are closed instead of right at the walkthrough.
Team: the fitter gets his own team seat, so he sees when his work earns a review, even when the showroom sent the request.
Customer list: a status per customer (not asked, asked, reviewed), so the showroom and the fitter do not both send the same message.

Nothing changes about the survey, the quote or the fitting itself. Your job sheet, your 3D design and your schedule stay exactly as they are.

What can a kitchen or bathroom fitter realistically expect?

A small number a month, but a heavy cumulative weight: every review sits in front of an undecided audience for weeks. A business that makes it a fixed rule to ask two to four weeks after the walkthrough builds up, over a year, a run of recent, relevant reviews that occasional asking never reaches.

No fixed Belgian figure exists for how many kitchens or bathrooms a business sells a year, which makes a weekly review target unrealistic too. What does count is consistency: every finished customer gets the same request, at the same point, regardless of which fitter did the job.

	Asking now and then	Fixed flow after the walkthrough
Who asks	The fitter, if he remembers	The fitter or showroom, after a reminder from the app
Moment	At the walkthrough, snags still open	Once the snags are closed
What a prospect reads	Reviews that can be years old	Fresh reviews about recent fittings
Who appears in the review	The showroom only	The showroom or the fitter, your choice

Do not set a target per week: a kitchen fitter does not finish a hundred kitchens a week the way a restaurant turns over covers. Set a fixed rule instead, so the request never depends on who happens to remember that week.

Frequently asked questions

What is the best time to ask a customer for a review after a kitchen installation, right after fitting or once they have used it?

Not right away. While snags are still open on the job sheet, the customer is thinking about what still needs doing, not about the kitchen. Our advice: wait until everything is finished and the customer is cooking or showering in it daily, usually two to four weeks, sometimes longer. That gives the review the best chance of being about the result, not the process.

How do I respond to a negative review about a delivery delay that was not my fault?

Acknowledge the delay briefly, without naming the supplier or manufacturer. Note that you were waiting on it too and that you kept the customer updated in the meantime, or do so now if you have not already. Do not argue publicly about whose fault it was. You are writing mainly for whoever reads your page next.

Can I get a review removed about a finishing fault that has since been fixed?

No. Google only removes a review if it breaks Google’s own policy, not because the problem was later fixed. Reply publicly instead: state briefly that the point was resolved, and how. A reader who sees an old complaint followed by a calm, resolved reply weighs that complaint far more lightly than one left without a response.

How many Google reviews do I need to compete with the big kitchen chains?

There is no fixed number to aim for, Belgian or otherwise. What does matter: a prospect looking through your reviews puts more weight on recent, specific reviews about the fitting than on the total count. Google names prominence as one of the three local ranking factors, alongside relevance and distance, and your reviews are the part of it you can actually influence.

What do I do with a review that is really about the manufacturer and not my fitting work?

Reply factually and draw the line clearly: you handled the survey and the fitting, the appliance or worktop itself comes from the manufacturer with its own aftercare service. Point the customer there. Getting it removed is usually not possible, because the customer is describing a real experience, even if the cause is not on you.

Who should ask for the review, the showroom or the fitter?

Whoever last saw the customer at the walkthrough is closest to the feeling, usually the fitter. If you work with subcontractors, let the showroom send the request, but put the fitter’s name in it and give him his own team seat, so he can see when his work earns a review.

Only ask once the snags are closed

Add the customer at the walkthrough, send the message yourself once the snags are closed, and let the fitter follow along with his own team seat. Your job sheet and your schedule stay exactly as they are.

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